About

We’re a boutique sports marketing services team with over 10 years experience working in sportsbook marketing having key expertise of running and activating partnerships for sports betting brands with their partner clubs. We have expert knowledge of how clubs work well with partners and how to get the best out the relationship. With a unique tool kit, we manage all rights of the agreement.

Since launching Connecting Brands, Russ has worked with a number of betting brands activating their partnerships with Football clubs, producing content on activation days with players and delivering brand ambassador talent.  Clients have included 10bet, 21bet, Comeon! Energybet, Fun88, Royal Panda and W88.

We have a deep understanding of key performance indicators in sportsbook marketing and are focused on delivering against first time deposit targets.

Our unique selling point is having worked for sportsbooks in the past,  we understand why they want to partner with football clubs, but our deep understanding of what it takes to maximise and leverage all the rights can make the difference.

RUSS YERSHON

Director

Russ has been working in sportsbook marketing for over 10 years and knows the industry inside out.

Prior to setting up Connecting Brands Russ spent 5 years at Coral covering many roles including managing all their media and football partnerships and then 5 years at Playtech where he was head of UK Sportsbook for Winner and Titanbet brands.

Since launching Connecting Brands, Russ has worked with a number of betting brands activating their partnerships with Football clubs, producing content on activation days with players and delivering brand ambassador talent for brands. Clients have included 10bet, 21bet, Comeon! Energybet, Fun88, Royal Panda and W88.

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