We’re a boutique sports marketing services team with over 10 years experience working in sportsbook marketing having key expertise of running and activating partnerships for sports betting brands with their partner clubs. We have expert knowledge of how to maximise rights that brands have within their partnership. With a unique tool kit, we manage all rights of the agreement.
Since launching Connecting Brands, Russ has worked with a number of betting brands activating their partnerships with Football clubs, producing content on activation days with players and delivering brand ambassador talent. Clients have included 10bet, 21bet, BR88, Comeon! Energybet, Fun88, Matchroom Sport, Royal Panda and W88.
We have a deep understanding of key performance indicators in sportsbook marketing and are focused on delivering against first time deposit targets.
Our unique selling point is having worked for sportsbooks in the past, we understand why they want to partner with football clubs, and we have what it takes to maximise and leverage all the rights that can make the difference.
At Connecting Brands we also have expertise of an excellent video production service which can film, edit and post produce top quality content for brands.
Russ has been working in sportsbook marketing for over 10 years and knows the industry inside out.
Prior to setting up Connecting Brands Russ spent 5 years at Coral covering many roles including managing all their media and football partnerships and then 5 years at Playtech where he was head of UK Sportsbook for Winner and Titanbet brands.
Since launching Connecting Brands, Russ has worked with a number of betting brands activating their partnerships with Football clubs, producing content on activation days with players and delivering brand ambassador talent for brands. Clients have included 10bet, 21bet, Comeon! Energybet, Fun88, Royal Panda and W88.