Scope Markets - Shares Passing Challenge

Scope Markets – Shares Passing Challenge

As retained activation agency for Scope Markets with their multi-year FX & sleeve partnership with West Ham United, one of our responsibilities was to manage the 360 delivery of their player access day content activity.

After plenty of planning, we agreed on a ‘Shares Passing Challenge’ where we located a number of goals in the indoor arena at West Ham’s training ground, strategically positioning them so if the player scored a goal in the net which was close to the starting point, then the value of that goal would be a smaller, than if they could hit a ball in a goal which was more different and further away.

The objective of the content was to create a fun piece of activation with 3 x West Ham United players and include a slight reference to trading, plus to ensure maximum branding and achieve over 1 million impressions utilising West Ham United’s media channels.

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"I worked with Russell for well over a year at Gala Coral. His role was a fast-paced one where he had to manage high-value, daily, media campaigns running across a number of areas including the largest newspapers and radio stations in the UK - and ensure that they provided an excellent ROI at all times. Not only did Russell carry out this work exceptionally well, but he built fantastic relationships with media owners, agencies, and internal divisions. A good guy and a great team player - you won't go far wrong with Russell on board."

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I worked with Russell for two years when Energybet partnered with Millwall FC and was impressed with the passion and energy he had when delivering the rights and engaging with our fanbase. The way Energybet promoted themselves was impressive especially the distribution of key assets ensuring they were maximised.