Using an activation day with Fulham FC, the ‘Target Challenge’ was part of three activities we ran for Football Index which also included a ‘Free Kick Challenge’ and ‘Keepy Uppy Challenge’.
All of these were filmed, edited, post produced and subtitled by ConnectingBrands and in line with partnership rights these were distributed across Fulham’s digital and social channels as well as Football Index’s channels raising awareness of the partnership and Football Index brand.
Within our role of activating Football Index’ partnership with Fulham FC, we worked with the brand and club to deliver a plan to create fun and engaging content for fans to enjoy, whilst ensuring the brand had maximum coverage in the post edits.
On the activation day we had access to 4 of Fulham FC’s first team which included Tom Ciarney, Stefan Johansen, Neeskens Kebano and Cyrus Christie. All four players were excellent to deal with and enabled us to film great content as they enjoyed the competitive nature of the challenges asked of them.