MansionBet - Cross Bar fan challenge with partners Millwall FC & Bristol City

MansionBet – Cross Bar fan challenge with partners Millwall FC & Bristol City

As activation lead for Mansionbet, we delivered a multi-club activation combing both their partnerships with Millwall Fc & Bristol City FC.

In matches between both clubs in Season 2021/2022 we delivered a fan cross bar challenge where one fan was chosen from each club via a competition to take part at half time at each game.

Delivering a full activation on both match days, we had our field marketing team engaging with home fans prior to each respective game to drive data capture and sign ups to the brand, then delivering the half time activation, we also filmed both events which was shared by both clubs on social media.

The Millwall v Bristol City cross bar challenge couldn’t have gone any better from a piece of content perspective as the Bristol City fan hit the cross bar from each of his shots, causing a huge celebration as his final shot hit the bar.

Managed by ConnectingBrands, we were delighted to run these events on behalf of client Mansionbet, working with both clubs Commercial teams.

COMEON!

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