Another content activation piece delivered for W88 with Wolves during season 18/19 was exclusive access to the team training on the pitch. Translated into 7 languages including Chinese, this content ran on Wolves Weibo channel plus distributed across W88 channels, raising awareness of the partnership in Asia.

Football Index – Target Challenge with Fulham FC
Using an activation day with Fulham FC, the ‘Target Challenge’ was part of three activities we ran for Football Index which also included a ‘Free