Another content activation piece delivered for W88 with Wolves during season 18/19 was exclusive access to the team training on the pitch. Translated into 7 languages including Chinese, this content ran on Wolves Weibo channel plus distributed across W88 channels, raising awareness of the partnership in Asia.
W88 – Wolves training video
What Our Clients Say:
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I worked with Russell for two years when Energybet partnered with Millwall FC and was impressed with the passion and energy he had when delivering the rights and engaging with our fanbase. The way Energybet promoted themselves was impressive especially the distribution of key assets ensuring they were maximised.